Insurance Lead Generation Link Building Case Study

Insurance Lead Generation Link Building Case Study

Quick Stats

  • Live Links won to date: 113
  • Average Ahrefs DR: 39
  • Average Monthly Ahrefs Traffic: 10,599

About The Client

This client is a well-established insurance comparison website that helps consumers find insurance solutions custom-tailored just for them. This project came through an SEO agency that we have partnered with on a number of other projects.

The SEO agency is running their own internal outreach link-building on this site and they approached us for some help in supplementing their internal outreach efforts.

Our Campaign Strategy

This website was already ranking well across the board for a number of high-value, competitive insurance terms and our job was to help push them further up the rankings by building links to these key money pages and the informational supporting content that was internally linking back up to these pages.

For a project like this, it’s important to leverage linking to informational content as high-quality sites will often not link to overly commercial content in niches such as insurance.

We had a total of 5 different categories to go after (think car insurance, life insurance, etc) so the first thing we did was to break these out into separate mini-projects and comb through the backlink profiles of these pages and some of the top competing pages to look for natural link patterns we could expand upon.

And we found a goldmine of information!

Apart from the obvious campaigns targeting other large insurance sites (and their backlinks), our research uncovered an almost endless supply of outreach angles that we are still using in our outreach today. The advantage of being in such a competitive niche where large volumes of links are required is that much of the work has been done for you and stalking your competitor’s backlink profiles can give you a ton of ideas.

Since the client had already published hundreds of supporting information articles on all of their core categories we were able to mix up building links to commercial pages when prospects would agree, and also to the info pages and leverage internal links to push link juice through to the commercial pages.


To date, we’ve built 113 links with an average DR of 39 and an average monthly organic traffic of 10,599 according to Ahrefs. We’ve been able to scale up with this client and are currently helping them to build 20 links per month on a consistent basis in a difficult niche, all with zero hands-on work from the client.

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