Personal Loans Lead Generation Link Building Case Study

Personal Loans Lead Generation Link Building Case Study

Quick Stats

  • Live Links won to date: 141
  • Average Ahrefs DR: 42
  • Average Monthly Ahrefs Traffic: 16,067

About The Client

This client is a well-established personal loans company that helps consumers get access to a variety of personal loans. This project came through an SEO agency that we have partnered with on a number of other projects. The agency was running their own internal outreach link-building on this site and they approached us for some help in supplementing their internal outreach efforts.

Our Campaign Strategy

This website was already ranking well across the board for a number of high-value, hyper-competitive personal loan terms and our job was to help push them further up the rankings by building links to these key money pages and the informational supporting content that was internally linking back up to these pages.

For a project like this, it was vitally important to build links to informational content as high-quality sites will often not link to overly commercial content in niches such as personal loans.

We had three main product categories to target with links so the first thing we did was to break these out into separate mini-projects and comb through the backlink profiles of these pages and some of the top competing pages to look for natural link patterns we could expand upon.

This gave us a ton of ideas to kick things off!

Apart from the obvious campaigns targeting other large finance sites (and their backlinks), our research uncovered an almost endless supply of outreach angles that we are still using in our outreach today.

The advantage of being in such a competitive niche where large volumes of links are required is that much of the work has been done for you and stalking your competitor’s backlink profiles can give you a ton of ideas.

Since the client had already published hundreds of supporting information articles on all of their core categories and did an exceptional job on their internal linking so we were able to mix up building links to commercial pages (when prospects would agree) and also to the supporting informational pages while leveraging the internal links to pass link juice through to the main commercial pages.


To date, we’ve built 141 links with an average DR of 42 and an average monthly organic traffic of 16,067 according to Ahrefs. We’ve been able to help this client supplement their internal outreach efforts by building 10-20 links for them on a monthly basis in a very difficult niche.

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