Dental Affiliate Site Case Study

Dental Affiliate Site Link Building Case Study

Quick Stats

  • Live Links won to date: 57
  • Average Ahrefs DR: 41
  • Average Monthly Ahrefs Traffic: 18,037

About The Client

This client is a large, well-established affiliate site in the dental niche. The client came to us after working with a number of different vendors and freelancers over the years and currently has their own internal outreach team but they were struggling to get results.

When we started, the site was a DR69 and already had over 5,000 referring domains so it was clear they had built literally thousands of links from dental and health sites.

They wanted a steady link velocity of 8-12 high-quality links per month but after running out of link opportunities in the dental space, and hitting the bottom of the quality barrel in the health space, they were out of time, patience, and ideas.

Our Campaign Strategy

The first thing we did was to comb through the backlink profiles of their site and their top competitors’ to look for patterns we could build upon.

We came up with the following new outreach angles:

  • Targeting parenting sites and pitching dental health for kids
  • Targeting travel sites with the dental tourism angle
  • Targeting local dental sites in the US and UK, even if they had low DR and traffic stats as these links would be super relevant
  • Running skyscraper campaigns promoting some existing content that was targeting some super competitive keywords such as “Gingivitis”

We also audited the content the client already had on their site so we could make sure the niches we wanted to target with our new outreach angles were going to be relevant to the content on the site.

Armed with our new campaign ideas we began prospecting and outreach to secure some links. We split the outreach across two different outreach angles to see which one worked better.

The skyscraper and parenting campaigns worked really well so we doubled down on those.


To date, we’ve built 57 links with an average DR of 41 and an average monthly organic traffic of 18,307 according to Ahrefs plus we’ve helped the client to consistently build 10 links per month with zero hands-on work from them.

Are you interested in having us build links for your site?

Book a Discovery Call