• Live Links won to date: 55
• Average Ahrefs DR: 35
• Average Monthly Ahrefs Traffic: 44,729

About The Client

This client is an Australian company that formulates ultra-premium raw and dry dog food. This link-building project came to us through the agency that was managing their overall SEO campaign. The owner of the SEO agency was looking for relevant links from other sites in the pet niche. Lucky for us we’ve been working with pet sites since 2016 and have a ton of experience securing hyper-relevant links in this niche.

When we started the project, the site was only a DR25 and was coming up against some big sites in the Australian pet food market.

They wanted a steady link velocity of 5 links per month and they wanted to stick to backlinks from pet websites. They had previously attempted to secure links from some marketplaces but quickly ran out of high-quality, relevant link opportunities.

Our Campaign Strategy

We know this niche well so it was easy for us to hit the ground running.

There were three core pages we were focused on for this client:

1. Their homepage to build up their domain authority
2. Their main category page for product type 1
3. Their main category page for product type 2

The first part of this project was link planning. We crafted their link plan to heavily target these pages while taking care not to over-optimize their anchor text ratios. We also targeted some supporting blog posts they had published and helped them build internal links from these articles back up to their main category pages with keyword-rich anchors to boost their topical relevance.

Since this Shopify store primarily sells premium food for dogs, we got to work by breaking down the dog niche into the various sub-niches and started prospecting. Breaking a large niche like dogs down into sub-niches like dog food, dog training, and so on helps to identify scraping footprints and find more relevant prospects.

With thousands of high-quality, relevant prospects to fuel the outreach machine, it was just a matter of sending emails and negotiating link placements with those that responded.

Results

To date, we’ve built 55 links with an average DR of 35 and an average monthly organic traffic of 44,729 (which is exceptional), according to Ahrefs. We’ve managed to hit our monthly link target of 5 links per month, every single month since we began, all with zero hands-on work from the client.

Client Testimonial

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The post Pet Food eCommerce Store Link Building Case Study appeared first on Outreacher.io.

• Live Links won to date: 141
• Average Ahrefs DR: 42
• Average Monthly Ahrefs Traffic: 16,067

About The Client

This client is a well-established personal loans company that helps consumers get access to a variety of personal loans. This project came through an SEO agency that we have partnered with on a number of other projects. The agency was running their own internal outreach link-building on this site and they approached us for some help in supplementing their internal outreach efforts.

Our Campaign Strategy

This website was already ranking well across the board for a number of high-value, hyper-competitive personal loan terms and our job was to help push them further up the rankings by building links to these key money pages and the informational supporting content that was internally linking back up to these pages.

For a project like this, it was vitally important to build links to informational content as high-quality sites will often not link to overly commercial content in niches such as personal loans.

We had three main product categories to target with links so the first thing we did was to break these out into separate mini-projects and comb through the backlink profiles of these pages and some of the top competing pages to look for natural link patterns we could expand upon.

This gave us a ton of ideas to kick things off!

Apart from the obvious campaigns targeting other large finance sites (and their backlinks), our research uncovered an almost endless supply of outreach angles that we are still using in our outreach today. It is the same prospecting approach we bring to link building for financial advisor websites.

The advantage of being in such a competitive niche where large volumes of links are required is that much of the work has been done for you and stalking your competitor’s backlink profiles can give you a ton of ideas.

Since the client had already published hundreds of supporting information articles on all of their core categories and did an exceptional job on their internal linking so we were able to mix up building links to commercial pages (when prospects would agree) and also to the supporting informational pages while leveraging the internal links to pass link juice through to the main commercial pages.

Results

To date, we’ve built 141 links with an average DR of 42 and an average monthly organic traffic of 16,067 according to Ahrefs. We’ve been able to help this client supplement their internal outreach efforts by building 10-20 links for them on a monthly basis in a very difficult niche.

Our link building strategies work, and work well across different niches, whether they’re for CBD e-commerce, insurance, or law firm sites.

Are you interested in having us build links for your site?

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The post Personal Loans Lead Generation Link Building Case Study appeared first on Outreacher.io.

• Live Links won to date: 1046
• Average Ahrefs DR: 51
• Average Monthly Ahrefs Traffic: 28,632

About The Client

This client came on board towards the end of 2020 and had a very long-term objective of achieving massive SEO traction in a competitive niche, in order to drive customers to their stock analysis SaaS tool.

The client wanted to scale and build around 40-50 links per month on a consistent basis but was unable to achieve anywhere near this volume while maintaining a high level of quality and relevance by buying from marketplaces.

They knew they needed a small team of people to build this many links for a sustained period of time but they did not have the bandwidth to build and manage a team in-house. They decided to test out a few different link-building agencies and lucky for us, outreacher.io was the winning agency!

When we started working with them they already had a DR of 42 and a very effective content strategy that we knew we could leverage to secure them amazing links over a long period of time.

Our Campaign Strategy

Building links at this type of scale presents some unique challenges such as:

#1 Team – We needed to build a small dedicated team to build and keep this machine running. We assigned a number of dedicated link prospectors, one writer, a campaign strategist, and an outreach manager to this project.

#2 Sending Volumes – The sheer number of emails we needed to send on a daily basis meant that we needed to create a large number of outreach email personas and carefully manage the daily sending volumes of each one to maintain a high deliverability rate.

#3 Outreach Angles – Due to the high volume of emails going out we needed to come up with new outreach angles multiple times per week to feed the outreach machine.

#4 Quality Control – With this many links flying in we needed to ensure we maintained our high standard of quality and not let it slip over time. We have a dedicated quality controller on our team that ensures every link is double-checked before it goes live.

In terms of strategy, there were two main outreach strategies we used to secure links for this client over time.

The first was to focus on building up the overall domain authority of the site by leveraging the amazing industry stats pages the client had created. Their content team was producing new stats pages on a regular basis so we ran outreach to secure links from competing articles, plus we brainstormed different outreach angles we could use to build hyper-relevant links to these pages.

Here is an example of this: One of the stats pages the client had produced was a page detailing financial information about the car company Tesla. Some of the outreach angles we used to secure links to this page were to target niches such as cars/auto and green energy/sustainability sites. Links from sites in these niches were all super relevant to the topic of Tesla Motors.

We focused all our link-building efforts on the stats pages for the first 12 months to build up the domain authority and ranking power of the site overall. In total, we’ve built 723 links to these stats pages so far and increased the Ahrefs Domain Rating of the site to DR71.

During the second year, we started to focus some of our links on commercial pages to help the client boost traffic directly to revenue-generating pages on their site. We could still leverage the stats pages in our initial outreach but during the negotiation stage with prospects, we could pitch them on linking to a commercial page instead of a stats page.

Sometimes this works and sometimes they actually agree to link to both pages. In total, we’ve built 323 links to commercial pages so far.

The client has detailed revenue tracking set up for each page on his site so each month he is able to point out the highest-value pages to us and we can focus our link-building efforts on those.

Results

To date, we’ve built a whopping 1046 links with an average DR of 51 and an average monthly organic traffic of 28,632 according to Ahrefs. We’ve been able to consistently win 40 links per month over a long period of time and eliminated the need for the client to build and manage their own internal outreach team.

Are you interested in having us build links for your site?

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The post Financial SaaS Link Building Case Study appeared first on Outreacher.io.

• Live Links won to date: 35
• Average Ahrefs DR: 38
• Average Monthly Ahrefs Traffic: 10,497

About The Client

This client is one of the first lead generation sites in the CBD niche in Australia. With CBD not yet legalized in Australia, the client came to us wanting to establish their presence as the dominant SEO player in the niche in anticipation of law changes.

When we started work, they already had a DR of 29, which was very respectable for that niche, given they were targeting Australian keywords.

They wanted a steady link velocity of 5 links per month and they wanted to stick to links from other CBD sites and health sites. They had previously attempted to secure links from some marketplaces but found the opportunities they were presented with were mostly low-quality link farms.

It can be quite difficult to build links from high-quality sites for clients that need CBD link building, plus the health niche is littered with low-quality link farms so we had our work cut out for us!

Our Campaign Strategy

This client has a few key pages on their site that they wanted to rank, so we created the link plan based on building links directly to these pages, but with the understanding that many of the links we built would need to go to informational pages also. High-quality sites will often not link to overly commercial content, especially in a niche such as CBD.

The first thing we did in the campaign research stage was to comb through the backlink profiles of their site and some of the top CBD sites in the US to look for natural link patterns we could expand upon.

Apart from the obvious campaigns targeting other CBD sites and general health sites, our research uncovered some interesting outreach angles that we used in our campaign. Some of the angles we uncovered were:

• CBD for Stress & Mental Health
• CBD for Pets
• CBD for Pain Relief
• CBD for Gut Health

The client had already published content on these topics so we were able to build links to these pages and use internal links to push link juice around the site and boost the rankings of their highest-value pages.

Results

To date, we’ve built 35 links with an average DR of 38 and an average monthly organic traffic of 10,497 according to Ahrefs. We’ve been able to deliver 5 links per month on a consistent basis in a difficult niche, all with zero hands-on work from the client.

Are you interested in having us build links for your site?

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The post CBD Lead Generation Backlink Case Study appeared first on Outreacher.io.

• Live Links won to date: 113
• Average Ahrefs DR: 39
• Average Monthly Ahrefs Traffic: 10,599

About The Client

This client is a well-established insurance comparison website that helps consumers find insurance solutions custom-tailored just for them. This project came through an SEO agency that we have partnered with on a number of other projects.

The SEO agency is running their own internal outreach link-building on this site and they approached us for some help in supplementing their internal outreach efforts.

Our Campaign Strategy

This website was already ranking well across the board for a number of high-value, competitive insurance terms and our job was to help push them further up the rankings by building links to these key money pages and the informational supporting content that was internally linking back up to these pages.

For a project like this, it’s important to leverage linking to informational content as high-quality sites will often not link to overly commercial content in niches such as insurance.

We had a total of 5 different categories to go after (think car insurance, life insurance, etc) so the first thing we did was to break these out into separate mini-projects and comb through the backlink profiles of these pages and some of the top competing pages to look for natural link patterns we could expand upon.

And we found a goldmine of information!

Apart from the obvious campaigns targeting other large insurance sites (and their backlinks), our research uncovered an almost endless supply of outreach angles that we are still using in our outreach today. The advantage of being in such a competitive niche where large volumes of links are required is that much of the work has been done for you and stalking your competitor’s backlink profiles can give you a ton of ideas.

Since the client had already published hundreds of supporting information articles on all of their core categories we were able to mix up building links to commercial pages when prospects would agree, and also to the info pages and leverage internal links to push link juice through to the commercial pages.

Results

To date, we’ve built 113 links with an average DR of 39 and an average monthly organic traffic of 10,599 according to Ahrefs. We’ve been able to scale up with this client and are currently helping them to build 20 links per month on a consistent basis in a difficult niche, all with zero hands-on work from the client.

We’ve also worked with clients in the personal loans and pet food e-commerce spaces. Our strategies cut across niches, and can be used whether we’re link building for law firm sites or CBD online stores.

Are you interested in having us build links for your site?

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The post Insurance Lead Generation Link Building Case Study appeared first on Outreacher.io.

• Live Links won to date: 57
• Average Ahrefs DR: 41
• Average Monthly Ahrefs Traffic: 18,037

About The Client

This client is a large, well-established affiliate site in the dental niche. The client came to us after working with a number of different vendors and freelancers over the years and currently has their own internal outreach team but they were struggling to get results.

When we started, the site was a DR69 and already had over 5,000 referring domains so it was clear they had built literally thousands of links from dental and health sites — exactly the kind of limited, niche pool that makes healthcare link building so challenging at scale.

They wanted a steady link velocity of 8-12 high-quality links per month but after running out of link opportunities in the dental space, and hitting the bottom of the quality barrel in the health space, they were out of time, patience, and ideas.

Our Campaign Strategy

The first thing we did was to comb through the backlink profiles of their site and their top competitors’ to look for patterns we could build upon.

We came up with the following new outreach angles:

• Targeting parenting sites and pitching dental health for kids
• Targeting travel sites with the dental tourism angle
• Targeting local dental sites in the US and UK, even if they had low DR and traffic stats as these links would be super relevant
• Running skyscraper campaigns promoting some existing content that was targeting some super competitive keywords such as “Gingivitis”

We also audited the content the client already had on their site so we could make sure the niches we wanted to target with our new outreach angles were going to be relevant to the content on the site.

Armed with our new campaign ideas we began prospecting and outreach to secure some backlinks for our client’s dental site. We split the outreach across two different outreach angles to see which one worked better.

The skyscraper and parenting campaigns worked really well so we doubled down on those.

Results

To date, we’ve built 57 links with an average DR of 41 and an average monthly organic traffic of 18,307 according to Ahrefs plus we’ve helped the client to consistently build 10 links per month with zero hands-on work from them.

Are you interested in having us build links for your site?

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The post Dental Affiliate Site Link Building Case Study appeared first on Outreacher.io.